Greene King Still Apparently Embarrassed About Beer

Here's the third* of Greene King's newspaper ads promoting their pubs. As I mentioned here, they have built the campaign around responses to a survey...


"But Sidney," you may reason, "everybody knows pubs sell beer. This is a chance for GK to attract new trade by offering an experience that isn't beer-centric." You might have a point. Personally, I think they have a subconscious fear that punters will pop in for a warm by the fire and a beverage, and accidentally order GK IPA and swear off pubs forever.

No 'proper pub' should ever sell Greene King IPA.

* Disclaimer: there might have been more than three of these ads by now, but for some reason GK aren't buying space in The Sun. I found this one in the new Independent 20p comic/digest, 'i'...

Where's The Beer?

Greene King has launched a series of ads for press and TV, following a survey they commissioned asking punters what they thought made up the 'proper pub'.

I saw these two in yesterday's Observer...














There will be a series of six of these ads, picking up some of the popular responses from the survey. I could only find these two online, so I'm guessing the campaign will be refreshed by releasing the others through the duration of the campaign. I believe one deals with beer gardens.

The question I have for Greene King right now is: Where's The Beer? Shouldn't one of those glasses on the table in front of the settle, be a pint glass? You brew the stuff, don't you want to sell it in your pubs?

Greene King, BrewDog, To Collaborate!

Suffolk brewing giant Greene King have announced an exploratory brewing collaboration with wacky Scottish new kid on the block, BrewDog.

James Watt, in naming GK CE Rooney Anand "Honorary Emperor Penguin", said he was thrilled to be able to engage in a new project with the often-derided PLC. When asked how 'punk' this was, he drew comparisons to the legendary boy band, The Sex Pistols, comparing himself to charismatic singer John "Johnny" Rotten, while Mr. Anand was band manager Malcolm McLaren.

Is THIS Rooney Anand?

Mr Anand, dressed as the now-familiar zany penguin,momentarily removed his head to express his delight at the link-up. He said the first beer the brewers would work together on was 'Firpool Ale', a 15% gooseberry ale, aged in thousand-year old port casks recovered from a shipwreck, and then re-seeded with brett, laid down for two years and taken on the Mersey Ferry to replicate sea conditions somewhere.