Poor Doggies, Bad Carma & A Man Called Goliath...

The Beer Interwebz are alight with the reaction to the news today that BrewDog's proposed Brewery Bar at this year's GBBF has fallen through.

It would appear that a revised final payment deadline for the pitch was approaching, and meantime BrewDog and GBBF organisers, led by Marc 'Goliath' Holmes, were still negotiating over the size of containers and the dispense. The BrewDog blog has the full chronology set out by James, while the comments contain responses to some of the points by Marc Holmes.

It seems that BD were prepared to concede that they could not have their beer in 30 litre 'key kegs' (lined kegs which mean the beer does not come into contact with any 'extraneous gas'), instead 'reluctantly agreeing' to supply beer in 18 gallon casks.

What does seem to be a matter of confusion is the revised deadline for the final payment. BrewDog says they had 'til last Friday per an email from Marc, but the plug was pulled the day before. This hasn't been rebutted convincingly by Marc and Camra. Cue uproar with the Brewdoggies spitting venom over Marc and some Camra stooge called Graeme Gander, and a general monstering of Camra.

A couple of points occur: I believe the Camra Technical Advisory people are now looking at Key kegs, and that some will be set up on the staff bar at GBBF as part of a trial. Further, some of the Czech beers on GBBF are apparently being supplied in key kegs. BrewDog said they were told there would be a lab at Earl's Court . Sounds odd, but perhaps they're monitoring this trial anyway. Marc says it's the container size (BrewDog wanted to use 30 litre kegs, not 50's, before Camra allegedly moved the requirement to kilderkins).

But, Marc says BrewDog was too late. It does sound odd that there was a dialogue all the way along the process which seems to have lapsed right at the point BrewDog were paying their final fees. Indeed, if what BrewDog says is correct, Camra might have pulled the plug ahead of the deadline.

I don't suppose it will be the end of the world for a business that thrives on conflict and tension in order to generate publicity, but it does seem to put Camra on the spot. You would forgive the latter for being cagey about BrewDog given their previous in supplying Camra fests, and they may even be in the right on a technicality, but it does seem a bit fogeyish and prissy to have agreed a deadline extension to a few weeks before the event, then pulled the plug. I wouldn't know if there were people heading to GBBF this year just for the BrewDog bar, but it did signal that Camra's GBBF Committee at least, were keeping an open mind about building a relationship with a brash and outspoken brewery.

Tom Stainer, editor of Camra's What's Brewing and Beer magazine, has tweeted to caution about knee-jerk reactions to this story, but it does seem that Camra need to get their side out quickly and credibly, or take a slagging off.

GBBF: The Evolutionary Spirit*

*With apologies to legendary scouse combo, The Wild Swans

My one day out to GBBF 2010 was the Trade Day. It's changed a lot since I first went in 2000. Then, you had a lot more trade attendees - crisp and snack sellers, hospitality trade businesses - who would check in for the Tuesday afternoon to schmooze with decision-makers then disappear like Wills o'the Wisp before Joe Cask turned up. Brewers and brewery bigwigs showed their faces, bought one another a beer, maybe collected a gong off Roger Protz, and were gone.

A few years back, Trade Day changed. I think it changed as Bieres Sans Frontieres, the GBBF foreign beer bar, changed. The word was out about US craft beer, and canny drinkers and their sutlers, the RB and BA types, knew they could find beer that wasn't coming to Britain outside of the fest. Scandinavia and Japan, The Netherlands, all got in on the act, making BSF the most interesting place to drink. The upshot was that, from opening time on Day One, there were punters in.

These days, you don't see any hospitality tradespeople, and the brewers are the faces of their breweries to increasing numbers of regular drinkers. I think that's a good thing, generally. Shepherd Neame have evolved their space into a brewery 'experience' with brewers on hand to chat about using new hops. There were also plenty of London-area Sheps managers in attendance. Wells & Youngs shared the Boggle 'best tee shirt' prize for their Eagle IPA shirt, along with the striking Moor Brewing shirts. Skinners sent the Falmouth Marine Band to accompany their singers, and the irrepressible John Keeling was generous with his time and the Fullers expense account. He also launched Brewers' Reserve No. 2 and all proceeds from this week's cask sales will go to charity.

Zak Avery and Glyn Roberts have offered their own views. Glyn's is telling, to me. He notes the number of events timed to coincide with GBBF. I've commented before about the effectiveness of Cask Week, which doesn't have a focal point. I suppose if you could take GBBF on the road and give other UK cities the chance to make a week-long festival of it, then we'd be on to something.

CAMRA's GBBF organising team have tinkered with the layout of the bars, but Earls Court is a very defined and constraining space which hampers any significant layout changes. I personally found the new 'alphabetized by region' bars confusing, though I do like the theming. The big change is that BSF now has a whole bar 'island' more or less to itself (it's sharing with glasses this year). The US/RoW bar appears to be the single longest bar in the place, and this year they have 80 casks of beer and fridges full of bottles, some of which are recent arrivals to our shores.

This growth is supported by the US Brewers' Association Export Development Program under the stewardship of Bob Pease. Remarkably, the UK is currently their second biggest market after Sweden, but they are seeing room for big growth, and they are able to smooth the path for subscribing members who want to export, to take advantage of US government and logistical help. Bob says that plenty of brewers are interested, and that he is taking back requests to US brewers like Russian River. When I see what an umbrella body like the BA can deliver for their members, it does prompt a rueful smile. Interests in UK brewing are so splintered and sometimes opposed, that developing something like this seems a long way off. Having said that, a representative from UK Trade & Investment was there. Hopefully he can push at some open doors...

From Left: Doug Odell & Steve Holt; Bob Pease & Martin Hayes from Cask; Don Burgess;
Matthew Waldron, UK Trade & Investment

The CBoB announcement was a bit of an anti-climax, but there was a first gold medal for Thornbridge Jaipur in the Strong Ale category. Once again, no love for Dark Star Hophead, which has never even medalled here. I can't believe there are three better Golden Ales on the day, but it happens most years. What do I know? Castle Rock's delicious (but not as delicious as Hophead) Harvest Pale won CBoB for the second time.

I leave you with this. A snap of the coming wave in British brewing. In shot you have two CBoB gold-medal winning brewers in Mark Tranter from Dark Star and Kelly Ryan of Thornbridge, while standing to my right was Evin O'Riordain of SIBA-winning Kernel Brewing in London. Justin Hawke of Moor Brewing won silver in the Bitter category for Revival, David Bailey of Hardknott (site under construction) and Dominic Driscoll from Marble Brewing are brewing interesting and desirable beers while Phil Lowry attracted my attention here with his efforts at Brew Wharf. These brewers are seeing increased demand, two of them have seen their breweries triple in size, and they are innovating and doing all the things that UK brewers aren't supposed to be capable of. Seek out their beers!

David Bailey (Hardknott), Dominic Driscoll (Marble), Mark Tranter (Dark Star), Kelly Ryan (Thornbridge), Phil Lowry (brewing at Brew Wharf), Justin Hawke (Moor Brewing)
Edit: Thanks to Kelly Ryan for putting names to faces!

Pre-GBBF Publicity

Today's Independent has a nice feature on US craft beer. Not so nice for British brewing, which they cast slightly more unfavourably than I think is the case, and I think their information on domestic market share for craft beer is a bit out of date (I have a feeling share is more around 7-8%). Still, a good read and should get the juices flowing for next week.

Glyn Roberts, AKA Rabid Barfly and still in denial about being a celebrity brewer, also gets a nice pic and plug.

Cask Ale Week: I Dunno, But...

Is it that much of an Event? I mean, there were lots of different things going on, but it doesn't feel like there's an Event. You know, some focal point, something that the week builds to, something that really tells people who are participating and watching, that we're celebrating something worthwhile.

I was thinking back to last year. I remember that 'launch' at the Betjeman Arms - Oz Clarke pulling a pint for Melanie Sykes to the accompaniment of the chirruping of Looney Tunes cartoon crickets. I know it's all a new thing, but I wondered last year, why in Spring? Why not fold it into the real celebration of our beer culture - GBBF?

Reading the blogosphere last August, there was a palpable feeling that something exciting was happening at Earls Court. I was at the early part of the Trade Session, and I can't ever recall seeing so many people smiling and contributing to a hugely upbeat atmosphere. That's the beauty of a meeting-place and marketplace for cask. I didn't get that sense last year for Cask Ale Week, and it was missing again this time.

I went out for a few beers on Wednesday - hit Cask (becoming a favourite), had a few at The Rake. But, there was no branding, no advertising to suggest this week was any different to any other. I enjoyed my beer - I always do. But I wasn't offering any thoughts to The Week as I imbibed.

I don't know if Cask Ale Week will prove to have legs. Seems to me it offers a period for sober reflection about all the challenges facing the beer we like and the places we drink it, among the Greene King 'mobile pubs' and 'Ale-Team' hilarity. Me? I can't wait for GBBF...