Ho Ho Ho! Russian River Upsets Spoogebeerians For Xmas

Highly-regarded Californian brewer Russian River has upset members of the beer trading community by announcing their programme for sales of seasonal Double IPA Pliny The Elder in 2011.

If you were reading back in the Spring, you'd have seen that a 'growler' (64 US fl. oz. container) of the stuff made it here. RRBC launch the beer each year saying it should last "longer than a day, but less than a week". In 2010, it didn't even last a day, as queues round the block exhausted the batch in record tine. Much of it ended up being traded by the vile spoogebeerians who infest a dark corner of the beer-drinking community. RRBC was also targeted when it released a special beer for Breast Cancer Awareness Month, and spoogebeerians bought up the lot.

For the 2011 Pliny The Younger release, RRBC has taken steps to ensure Pliny The Younger is available in the pub for 2 weeks, and that means they won't be filling any growlers. As Natalie Cilurzo says in the RRBC blog,

kegs will be allocated to last for exactly 2 weeks. Therefore, we may run out at the pub each day, but will have more the following day for 2 weeks. It will be available in 10 oz. glasses only- no growlers or bottles to go. This will allow more beer enthusiasts like you, as well as our regular customers, to enjoy some Younger this year! And we won't see it on Ebay!

Predictably, this has exercised some of the BeerAdvocate 'community', who've have taken their heads out of their backsides arguing over whether a hefeweizen is an ale (see Ron Pattinson's post, but be prepared to lose your will to live) for long enough to notice what RRBC are doing.

Never mind a brewer is plugged in to the local community and wants to ensure regulars and locals can drink their beer, this isn't good enough. Some BAs think that the brewery needs to consider massive expansion so they can sell into all 50 US states. One thought that RRBC needed the trading market driven by these selfish buggers to build business. Yeah, right. Like a hole in the head. A few voices of reason surfaced, but the sense of entitlement that comes off some of these people is nauseating.

So, a craft brewer strikes a blow against the Grinches of the spoogebeer trading collective. Hopefully they won't be the last.

Joy on earth, peace and goodwill to all men*, ho ho ho and buy the Frank Sidebottom box set! Merry Christmas!

*but not spoogebeerians.

My Name Is Sid, And I Just Drink Beer...

The Boy Dredge has used his latest HopPress article to announce to his readers that, in 2010, he will 'rate' beer. His blog also has a link and a cover piece. He is asking his HP readers when they stopped being "just beer drinkers" and started rating.

I did it the other way around, as I mention in my review of Phil Parkin's worthy and entertaining Beertickers: Beyond The Ale film, and, to respond to Mark's question, here is my further testimony...

When I first started to frequent real ale festivals in the early 90's, I made half-hearted attempts to keep track of the beers I'd tried, those I'd liked and those I'd prefer not to try again. I didn't have a formal system - just notes in the festival programme. Once I started to broaden my beer perspective and finally got online, I became aware that there were whole cyber-communities based around sharing beer reviews, experiences and news, and I took the plunge and signed up with BeerAdvocate. With a predominantly US-based membership, it seemed a good way to keep up to date with the fast-moving US craft scene, and I made some good friends.

However, after a year or so, I noticed that I was becoming less interested in the experience of beer, than the thrill of trying to track down the latest new release, or high-scoring tradeable bottle. I was emailing friends in NYC and asking them to go out of their way to track down this bottle or that, and I realised that there was an unsavoury, dick-waving aspect to these communities. The awarding of points or karma for the beers you rated, no matter how coherent your review, established ticker hierarchies and distorted perceptions of how knowledgeable a member might be. Worse, the main sites began to pander to the spin-off from this sort of thing, and set up trading forums. Now, beer hoarders and obsessive raters could use the site to facilitate trades. Worse, the new members seemed to be most excited around this aspect of the community. I finally ditched the BA account and now prefer to enjoy my beer without thinking about getting one-up on somebody in Pig's Knuckle, Arkansas.

There will always be tickers, but my view is that there are different types. I have a general fondness for 'our' tickers. However, having worked GBBF and seen at close quarters the locust-like behaviour of the RateBeer crowd, you do have to wonder where the love and/or appreciation of beer comes into the equation as the hive seeks its 1 oz. of ale to rate. They attend every session during the entire week, and I would not be surprised if you told me that they try every beer. You can't fault the dedication, but what's driving them? Love of beer? Or those lovely rating points?

So. Am I "just a beer drinker" because I stopped rating beer? I still sample lots of lovely beer from different parts of the world, and I've spent time and money travelling to some wonderful and often beautiful places (Mark is off to Russian River soon as part of his West Coast travels, and I'm jealous because I know what's in store) to indulge my favourite pastime. But I can't be "just a drinker".

I may not be able to look back and statistically compare my first draught RRBC Consecration to the first time I had Supplication from the bottle. I can tell you that the first time I tried the latter, I was moved to describe it to my beery friends as the best beer I drank during the year of 2005 and that moment remains special to me as the time I discovered one of the finest beers ever brewed, whilst the former was supped with friends and the RRBC proprieters on a sunny Sunday November lunchtime while they entertained old friends from the legendary New Albion Brewing Co. Is that a less reliable way to recall a beer than to reduce it to a series of scores for clarity, mouthfeel and head retention? If there's a diminution, it's surely from being "just a drinker" to a rater, who must learn to reduce his experience to a group of numbers and a dry analysis.

Don't do it, Mark. You'll lose touch with a part of yourself if you stop feeling the beer.