Sunday, 2 October 2011

Keep 'Em Peeled...

Where's Shaw Taylor when you need him?

Brodie's had their brewery van stolen a few days back. It was loaded with some draught beer and almost 100 cases of their new Black IPA. Over 1,000 unlabelled 500ml bottles went west. I tried one of the bottles still in captivity, and it'll be a lost classic, assuming the van and beer don't turn up. I don't suppose the thieves knew or cared what was in the van, but if you're offered any bottles or cases of unlabelled dark beer, bear in mind it might be Brodie's. I assume the thieving bastards will try and sell the casks/kegs for scrap.

On the other side of the world (sort of), Russian River are gearing up for their annual Breast Cancer Month campaign, Hopped Up For The Cure, with raffles and schwag and events and beer. They've brewed 'Framboise For A Cure' again this year, but it won't be released on a single day. To combat the tickers, traders and hoarders, they'll release a number of cases a day to their brewpub, with sales limited to 2 per person per day. They've raised the price to $20 a bottle, with all proceeds going to a local Breast Cancer project.

So far one or two people on Beer Advocate are seeking to trade the beer before it's even launched tomorrow. It will be interesting to see if the brewpub in Santa Rosa gets mobbed over the next 2 weeks. Natalie says
As our family and friends of the brewery, I just need to ask you 2 favors: 1. Please enjoy this beer with friends and family or give it as a gift to someone you love! 2. Please help us monitor illegal sales of it and if/when you see someone doing it (i.e. Ebay), turn them in and/or contact the seller directly. Thank you for your help and supporting a great cause!
Evenin' All!

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