Last time there was a release, a drunken punter managed to attract the attention of the local police, prompting brewery owner Scott Vaccaro to email this:
After the last release I was not sure if I would be able to do another at our current location due to a very unhappy land lord and local police. Without going into details as to what happened last time, I would just ask that you all enjoy the bounty of beers that are available for tasting prior to the release responsibly, and remember to keep in control of both your person and your bladder. We will not sell or serve beer at anyone that appears intoxicatedThe brewery put a portaloo in their parking lot, and put out one of those numbered ticket dispensers so people could simply rock up, get their ticket for a place in the queue, and then go away. As usual though, the whole thing went wrong. Hoax reports on Beer Advocate about tickets, people turning up in the early hours to get their own tickets, and take handfuls more to trade to later arrivals. Queue-jumping - one notorious hoarder went in three times, buying over 20 bottles with, allegedly, a nod and a wink from Scott Vaccaro; people buying without tickets, other arrivals (one group, supposedly at 2.30am) left completely empty-handed. One guy seemingly had a box of beer stolen from the boot of his car, while another set fire to his trousers by standing too close to a space heater. All that was missing was the Keystone Cops, from the sound of it all.
And, predictably, the fallout on the ticker forums is full of recrimination and bile. Some people excused the queue-jumping and ticket trading because the beer would 'stay in the community', leading to incredulous enquiries about the writer's mental state. One Beer Advocate was moved to comment thus:
This culture of frenzied beer releases and fake advocacy is really wearing thin. "Respect Beer", how about respecting rules and honesty instead instead of cheating, cutting, making it this big insider thing. It's retarded and it's lame that you're bitching about people who point these things out.So, why do the brewers do it, if they're risking problems from neighbours, landlords and police? Well, I hear that Captain Lawrence took $25,000 in CASH on the day. Very handy. And what about the beer? Well, eBay already has a couple of bottles up, being generously touted at a mere 300% mark-up. These tickers cut their own throats, don't they?