I like those Shepherd Neame Spitfire ads. Some people don't care for them, but I think that, at their best, they're clever and witty. Yes, I know it was all a long time ago. Anyway...
Saw this in the Cask & Glass in Victoria last week.
Clever and funny. See? The Germans drink lager. Hahahaha. But then I thought about it, and I wondered if it could mean something else.
I mean, Sheps have a reputation as a 'brown beer' brewer, which is becoming shorthand for 'traditional' or 'boring'. Not quite true, but then you'd have to find one of their pubs selling some of their paler seasonal beers to think otherwise. So I pondered, and I'm not sure it's always good to ponder on several pints. But I did, and it came to me that perhaps this could also be a warning to traditional ale lovers.
"Watch yourself" it says, "those new golden hoppy beers say they're just like us. They sound all reasonable and friendly like Michael Caine and Donald Sutherland in The Eagle Has Landed, but before you know it, some of them are cold and fizzy and all the kids are drinking them!"
The New Craft Keg. Beer's fifth column.