The new boys, set up as Brew By Numbers, got my mind racing. Well, as fast as it races these days. Small-scale? And the numbers thing. I went through all sorts of number-related scenarios. Tony Wilson, in the book of '24-Hour Party People', returning to the idea of Factory Records' "almost Babylonian obsession" with numbering things, or that scene in 'Gregory's Girl' where the kid with the camera tells Clare Grogan that "numbers make the world go round."
It turns out that the numbers here aren't that impenetrable or whimsical, but we do start our tale somewhere around the world, where Dave, one of our nascent brewers, was touring around the Antipodes and kept finding interesting beer. Around the same time (2009) Tom, the other 50% of BBNo, was being exposed to the new world of craft beer. They decided to learn brewing, and invested in a homebrew kit.
|Gotta Start Somewhere...|
They are located in a boho loft, which is actually a basement in a former hop store slap-bang in the middle of the old Southwark brewing heartland. One half of the space is Tom's flat and workspace, the rest is the brewery. I want to get to the bottom of the numbering, hoping for some obscure application. Of course, if I'd bothered to read the label on their bottles, I'd know how to decode them, but dammit, I was drinking beer.
|Simple, Distinctive Label|
And the scale thing will soon be part of their backstory. As I write, the lads are looking to finalise plans for a premises (a railway arch, of course) and a 10-bbl plant, so hopefully by summer there'll be a new tasting room in a London brewery. The small kit will remain, for pilot brewing and special batches.
Oh, and finally, those numbers. First pair are the style. Second lot the recipe. It's on the label. Sort of based on the US BJCP guidelines, but they'll move away from any rigid duplication as Tom and Dave brew new beers. Simple but clever, and lending their labels a bold and distinctive look.
Craft at Clerkenwell are doing a London Beer Event next Monday, 11th February. Details here. There should be at least one BBNo beer available, but if you can't wait, you'll find them in the fridges of London's finer beer establishments.