I'm looking at you, HateBeer and TwatAdvocate. Natalie Cilurzo of Russian River relates the latest sorry episode of spoogebeerian gaming the system...
Pliny The Younger on EBAY - Seriously?
I've seen comments in threads on your pages where members who couldn't get to the brewpub were offering fervent wishes that maybe some of the 2011 batch of Pliny The Younger might be smuggled out and passed along to those less fortunate. And lo! it came to pass that one arsehole managed to do just that, and he putteth it on eBay.
You can sense the exasperation in Natalie's blog post. She saw their breast cancer beer hoovered up by these locusts, some of whom are now reaping $400 prices on eBay - there's one up there now. The point, however, is that Russian River asked beer lovers to respect their efforts to get this year's PtY to a wider audience, yet they're catching out visitors trying to get the beer out of the pub by hook or by crook. eBay seem to have removed the offending beer, and I hope they've banned the prick who tried to sell it.
Really, if these beer fanboy sites are to actually "respect beer" (the rallying call of TwatAdvocate), they should be jumping on this kind of thing - lock down threads, ban members, send a message they won't tolerate idiots who ignore the pleas of the brewers and try and feed this disgusting secondary market for their own profit.
I don't believe that brewers, by and large, generate hype for these beers (notable exception: Three Floyds). It all comes from what I've seen described as the Pokémon effect ("gotta tick 'em all!") generated by these fanboy sites.
Clean up your act, before its too late. These people don't have any business being anywhere near beer.