Greene King Still Apparently Embarrassed About Beer

Here's the third* of Greene King's newspaper ads promoting their pubs. As I mentioned here, they have built the campaign around responses to a survey...


"But Sidney," you may reason, "everybody knows pubs sell beer. This is a chance for GK to attract new trade by offering an experience that isn't beer-centric." You might have a point. Personally, I think they have a subconscious fear that punters will pop in for a warm by the fire and a beverage, and accidentally order GK IPA and swear off pubs forever.

No 'proper pub' should ever sell Greene King IPA.

* Disclaimer: there might have been more than three of these ads by now, but for some reason GK aren't buying space in The Sun. I found this one in the new Independent 20p comic/digest, 'i'...